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Novo CEO Says Obesity Market Won’t Be Winner-Take-All With Lilly

Novo Nordisk CEO Mike Doustdar says the obesity drug market will not be a winner-take-all battle with rival Eli Lilly, emphasizing differentiation among treatments like pills and injectables. Doustdar argues investors underestimate demand for choice, citing multiple insulin brands as a model for future GLP-1 obesity drugs with varying benefits. The Wegovy pill currently holds about 90% of the oral GLP-1 market, giving Novo an edge over Lilly's Foundayo pill despite Lilly's strength in injectables like Zepbound. Analysts project the obesity drug market could exceed $100 billion by 2030, supporting Doustdar's view of room for multiple players amid intense competition. Sources: Novo CEO says obesity market won't be winner-take-all ... Obesity not a winner-takes-all game, Novo CEO says Novo Nordisk CEO Mike Doustdar said investors are ... Novo Nordisk A/S Health News | Today's Latest Stories Novo Nordisk CEO Doustdar says obesity drugs market won...

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